Business IT Management for Managers and Entrepreneurs
Fee: Euro 1500
Master Technology Without Becoming an IT Specialist
Technology has become essential to every business. From cybersecurity and artificial intelligence to digital marketing, data protection, cloud services, and online payments, managers are increasingly expected to make technology-related decisions—even when they have no technical background.
The Business IT Management for Managers and Entrepreneurs programme is designed specifically for business leaders who oversee technology but are not IT specialists. Whether you are an entrepreneur, SME owner, general manager, department head, or consultant, this course will help you understand how technology supports business growth, how to manage technology-related risks, and how to work effectively with internal and external IT professionals.
Rather than focusing on technical details, the programme emphasizes business strategy, governance, risk management, compliance, and digital transformation. Participants learn how to ask the right questions, evaluate technology investments, supervise outsourced IT providers, and ensure that technology contributes to organizational success.
What You Will Learn
During the programme, participants will develop practical skills in:
- Digital business strategy and technology planning
- IT governance and decision-making
- Managing IT vendors and outsourced services
- Cybersecurity and fraud prevention
- GDPR, privacy, and AI regulation
- Data management and business intelligence
- Artificial intelligence for managers
- Digital marketing and online presence
- Digital payments, e-commerce, and taxation
- Conducting an IT health check and improvement roadmap
The course is highly practical and focuses on real business challenges faced by modern organizations.
Learn Through Real Business Cases
A central feature of the programme is an integrated business case based on a growing SME. Participants take the role of a newly appointed managing director and work through realistic challenges involving cybersecurity incidents, supplier management, AI adoption, data quality issues, digital marketing performance, and regulatory compliance.
In addition, participants are encouraged to apply course frameworks to their own organizations, allowing them to identify opportunities for improvement and develop practical action plans.
Who Should Attend?
This programme is ideal for:
- SME owners and entrepreneurs
- General managers
- Department managers with technology responsibilities
- Business consultants and advisors
- Professionals involved in digital transformation projects
- Non-technical executives seeking greater confidence in technology management
No technical or programming knowledge is required.
Practical Outcomes
By the end of the programme, participants will be able to:
- Make informed technology decisions
- Evaluate technology risks and opportunities
- Manage IT suppliers and external service providers
- Improve cybersecurity awareness and resilience
- Ensure compliance with privacy and AI regulations
- Assess the effectiveness of digital business initiatives
- Develop a structured IT improvement roadmap
Technology is no longer just an IT issue—it is a management issue. This programme provides the knowledge and confidence needed to lead technology effectively and create business value in an increasingly digital world.
Practical Information
Course duration: 30 hours / 5 or 10 days (3 or 6 hours per day)
Location: Rijswijk, the Netherlands
Runs several times per year
Course fee: see our tuition page
Teaching on location or other arrangements are possible for groups and organizations