Entrepreneurship
Fee: Euro 2500
Course Overview
Entrepreneurship is concerned with the creation, development, and management of new business activities in uncertain and dynamic environments. Entrepreneurs are required to combine creativity with strategic thinking, leadership, and sound decision-making.
The Entrepreneurship programme at HGBS provides participants with a structured introduction to entrepreneurial thinking and practice. The course addresses the full entrepreneurial process, from identifying and developing a business idea to planning, financing, and presenting a viable business concept.
Learning Objectives
By the end of the programme, participants will:
- Understand the fundamental concepts and processes of entrepreneurship
- Develop an entrepreneurial mindset focused on opportunity recognition and innovation
- Analyse and structure business ideas using established planning tools
- Apply basic principles of strategy, marketing, and finance in entrepreneurial contexts
Course Content
The programme covers the following core themes:
Entrepreneurship and the Entrepreneurial Mindset
- Characteristics and roles of entrepreneurs
- Opportunity recognition and value creation
- Entrepreneurial behaviour in start-up and small business contexts
Creativity and Innovation
- Generating and evaluating business ideas
- Protecting ideas and intellectual property
- Innovation as a driver of competitive advantage
Leadership and Teamwork
- Entrepreneurial leadership
- Building and managing teams
- Collaboration and decision-making
Planning and Business Modelling
- Time, financial, and resource planning
- Business Model Canvas
- Elements of a business plan
Marketing and Market Analysis
- Identifying target markets
- Developing basic marketing strategies
- Understanding customer value and positioning
Financing and Risk
- Principles of investment and entrepreneurial finance
- Funding options for start-ups
- Risk analysis and risk perception
Strategy and Decision-Making
- Business strategy in entrepreneurial settings
- Strategic choices under uncertainty
Presentation of Business Ideas
- Structuring and presenting a business concept
- Communicating value propositions to stakeholders
Teaching and Learning Approach
The course is delivered through:
- Lectures and interactive discussions
- Practical exercises in planning and team building
- Case studies and applied assignments
- Group work and presentations
Participants apply theoretical concepts to realistic entrepreneurial scenarios, allowing them to develop practical skills alongside academic understanding.
Programme Structure and Duration
- Duration: 3 months
- Format: Combination of contact hours and guided self-study
- Activities: Assignments, group work, and practical exercises
The extended duration allows for deeper engagement with entrepreneurial concepts than a short-term course, supporting progressive learning and reflection.
Cost: see Tuition