Corporate Communication
Fee: Euro 2500
Course Overview
Corporate communication plays a central role in the effectiveness and value creation of modern organisations. It influences how organisations present themselves externally and how information, cooperation, and relationships are managed internally.
The Corporate Communication programme at HGBS provides participants with a structured understanding of communication as a strategic management function. The course addresses both internal and external communication within a corporate context, recognising communication as a key factor in organisational performance, stakeholder relations, and leadership effectiveness.
Learning Objectives
By the end of the programme, participants will:
- Understand the role of communication within the organisational value chain
- Analyse internal communication processes and their impact on cooperation and performance
- Apply communication principles to external relations, including branding and stakeholder engagement
- Develop practical communication skills relevant to professional and managerial settings
Course Content
The programme covers the following key areas:
Foundations of Communication
- Communication theory and core concepts
- Organisational communication structures
- Internal information flow and collaboration
Communication Skills
- Professional presentations
- Written corporate communication
- Negotiation and persuasive communication
External Corporate Communication
- Corporate identity and branding
- Communication through social media and online channels
- Communication with customers, suppliers, and other stakeholders
Teaching and Learning Approach
The course is delivered through a combination of:
- Lectures
- Case studies
- Role-playing exercises
- Group assignments and practical activities
Participants are encouraged to apply theoretical insights to realistic organisational scenarios, strengthening both analytical and practical communication skills.
Programme Structure and Duration
- Duration: 3 months
- Format: Combination of contact hours and guided self-study
- Activities: Assignments, group work, and practical exercises
The programme is designed to allow participants to progressively build knowledge and skills over an extended period, enabling deeper reflection and application than a short-term course.
Cost: see Tuition