The Internet is fast becoming the major channel for businesses to present and market themselves and their products, and to have a whole new level of interaction with their customers. This specialisation will teach you about marketing via the Internet, using websites and the major social media platforms for branding and marketing, how to attract the right kind of customers, and how to interact in a productive way with your clients online. The specialisation mixes technical knowledge and skills with marketing and interpersonal competence.
Course list
- Digital Marketing Analysis
- Search Engine Optimization
- Search Engine Marketing
- Social media platforms 1
- Consumer Behaviour
- Digital marketing
- Corporate Responsible Management
- Website Traffic Analysis
- Social Media platforms 2
- Customer Relationship Management
- Project Management
- Internship
Students entering the Bachelor’s and Master’s degree programmes offered by the The Hague Global Business School will finalize their degree with our partner university UBIS in Washington DC, USA. This means that the degrees are NOT issued under the Dutch law on Higher Education (Wet op Hoger Onderwijs) but under USA accreditation. For details see: Accreditation
